Samantha Applebaum is a wannabe Copywriter based in New York City.

Hello! Thanks for stopping by. I’m Samantha, but you can call me Sam.

I am a proud Brooklynite who originally hails from central New Jersey (yes, it exists). I’ve spent the last decade of my career conceptualizing and executing media strategies for some of the world’s biggest brand houses such as Constellations, Campari, Anheuser-Busch, Diageo, AbbVie, and Viiv Healthcare.

I’m an absolute music and comedy nerd, always searching for the next album to play on repeat, or comedic series to obsess over with my friends. In my spare time, you can find me at a local music venue trying to see the stage, or on stage trying to make people laugh performing stand-up and improv comedy.

These things help me understand why I was meant to be a writer. Every headline and every line of copy should be great enough to stand alone as a lyric, and every brand should have a great enough of a voice to evoke an emotional connection with their audience. If the message within the story is on point, it may even get an applause.

I hope after reviewing my work and considering my experience, you’ll take a chance on me and we can begin to make great things together.